The global footwear market is projected to reach market growth of up to $427.4 million by 2030, according to the report published by Global Industry Analysts. What this shows us is that shoes have been and will always be an active retail industry. Despite being a fashion statement shoes are also a necessity of modern times. Wherein people need at least three working pairs; one for work, one casual pair, and one pair of dress-up shoes. Despite the global inflation due to the Ukrainian crisis and resource recovery post the COVID-19 pandemic. The guarantee of shoes always being in demand does not legitimatize the fact that all shoe businesses will thrive. With lower demands and drastic changes in consumer patterns, there are certain new tactics businesses need to start and keep their businesses upfront and thriving.
Given the fact that fashion and retail thrive on the profits of creating surplus demand rather than supplying just the demand. Creating demand for your brand is essential; this is where you do Consumption Pattern Research. There are primarily two sets of consumers you need to target for the business to work and for you to understand what type of shoes work best for your website. Most brands don’t have the luxury to turn in profits by just selling a selected collection like luxury brands do. Incorporating trendy shoes is essential because the trend cycles are the reason why the demand for different shoes is still prevalent. People are also looking for classics that last them longer. Keep an eye out for classics and trendy styles, considering that there are consumers who are living on budget cuts and some who despite living on budget cuts like to buy trendy styles. The only marketplace unfazed by the global economic crisis is the luxury retail business as consumer patterns have not drastically changed for them.
Knowing your niche and the consumers who buy from that niche, will help you set on a specific brand image; if you want it to be exclusive or widespread. If the audience you are targeting already has a set aesthetic that they respond well to, and most importantly figuring out a new “idea” to sell to your consumer. Uniqueness is just as important as jumping on trend bandwagons. Trends are a tricky portion of digital marketing, hiring staff that understands these specificities is necessary for all brands investing their time in e-commerce and online retail. This brings us to our next point which is about the business essentials of the digital age-
Build a Website
Establishing a domain and an online presence is of the utmost importance in the digital age; no brand is considered legitimate till they have an updated and functional website. The website is more of an official testament for legitimizing your business and making it open to the public. With important updates on product availability and an inventory of all your products available. Websites’ most important job, along with SEO to make your brand more recognizable in the internet domain. SEO rankings help you recognize how and where your shoes are the most in demand, what are the consumer patterns and the specific target audience that is most likely to be your loyal customer base.
Important Points To Consider While Building A Website
● SEO Tracking
SEO tracking is an essential process for every business that wants to grow in the digital domain. And growth in the digital domain ensures growth in real life as well, due to the current budget restrictions, investing in digital growth is the only cost-effective method that brings in profits for each brand.
● Website Domain
Just like every business begins with a name, expansion in the digital space begins with a website domain which will be a part of your business’ identity. Since online promotion (like blogs, product mentions in publications or social media posts) of your products also depends on your credibility, adding website links to the mix, helps your customers easily find their way to your products for purchase.
Along with aesthetics, you must make your website accessible and easy to browse through; many customers like going through different categories of products to make a choice. And sometimes customers have one set product that they want, so clear categorization and visually appealing media help your customers shop from you frequently.
● Brand Image
The visual aesthetics of a brand dictates if it even appeals to a younger audience. Younger audiences are usually very easier to attract with a visual brand image that speaks to them. For example, the Vans website stands for its identity while also bringing in aesthetics that speak to the younger generation. A brand image helps you sell the idea behind your products and a lifestyle to the customer, which is also what will attract consumers to your brand.
Find a Product Supplier
If you are importing shoes directly, you need a legitimate supplier, or clearance agent who coordinates with you. This is the primary step in your figuring out your profits margins and clearance rates that are involved in importing. Building these types of networks helps you bring in a secure supply of your shoes. You still need the best price possible each time. For instance, Rag Company Store provides the best prices in the business with a direct client-to-client basis supply. Usually, the product supply chains include a lot of middlemen, as for Rag Company Store, due to the presence of an all-hands-on-deck team that directly coordinates with you, we cut down on the middle-men costs.
● CRM Team
Creating an easy and accessible customer retail experience is one of the most essential services you can have to ensure that people return to shopping from your brand. A CRM team that primarily deals with curating a unique guide for customers; coordinates with the graphics team to make sure the websites are running smoothly and your customers are regularly updated about your website changes and various sales. They are going to be the bridge between the brand and its customers.
● CRM Communication Services
CRM is the utmost important tool you need to retain your customers. The adaptability began with large companies wanting to retain a large number of customers through one communication channel. These services also organize and maintain lists of different customer data that prepare daily reports on how your customers are interacting with your emails and SMS.
● Emailer Schedule
Email marketing is not just about sales or price drop alerts but also about thematic and creative interaction with customers. Brands often also send daily emails about various product details and customizable news that are maintained by organized lists on CRM services. However, with the evolution of digital marketing in the last decade, communication through email is not enough. So along with social media interaction, email marketing, and newsletters; adding SMS and WhatsApp marketing is also essential to retain customers.
Social media presence is essential for a company to be advertised and gain a loyal base of customers. This is where you will be selling your brand image and directing traffic toward your website to buy your products. Along with regular deal updates, this is also where you can invest your time and budgeting for influencer marketing. Again a newly developed idea but essential to the growth of your brand. Influencers are the pre-testimonials for your brand which bring in audiences that your company needs. An active presence and one of the only stamps of approval that your business can get from consumers. This is your primary communication medium between you and people buying from you and also potential customers.
● Consistent Handles
Consistent social media handles are a part of making sure you are easy to find and accessible to a larger demographic. Pick a name that is unique and reflective of your brand but still includes easy words that can be found within the first few searches. For example CatWalk, its a common name and related to fashion, or even London Rag, which is unique and includes common names thus making it easy to discover and find on social media.
● Influencer Marketing
Influencer marketing is a recent development as both a job and business opportunity. Influencers whether reliable or not, are trusted by their followers, and many brands rely on influencer marketing to get easy conversions of their followers as brand customers. Often a simple tag from a popular influencer can enhance your brand portfolio and credibility.
Along with this, there is a don’t for new businesses; while everyone is out there creating tailored experiences and thematic businesses, what is more in demand is having a one-stop solution for consumer needs. Not everyone likes selecting one pair from 5 expensive pairs. People like investing their time in companies that value their time.
As of the start, do not pick a niche unless you have the resources to delay profits for a while. To make profits way ahead of predictions, giving customers everything they need in one place is essential.
This will lead them back to you, because of your customer-friendly experience and wide selection of shoes at hand. These are the new building blocks of a 21st-century business; marketing may have gotten more affordable than before. But investing in the right tools is what will push your business ahead. While there was a strong belief a decade ago that traditional marketing and advertising are the best way to go ahead secure; do not be afraid to invest in newer forms. Curiosity is the foundation of business which is up to date with the needs of a modern consumer.